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New logo for ABSParis!

  • 26 Jul 2018
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  • Category: Latest news from ABS Paris
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  • Author: Domitille Delille
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  • Visits : 270
New logo for ABSParis!

The American Business School of Paris is changing its look! This new logo is going to strengthen its original positioning as a school with both French and American roots and recalls the school’s primary goal: educating international managers!

•          The American Business School of Paris: the international management school

Since 1985, The American Business School of Paris has strived to develop a North-American education in France and propose resolutely international training programs. This dual French and American identity is realized by combining American teaching methods with France’s cultural, professional and academic environment. An alliance that represents the school’s main strength and thus makes it possible to issue diplomas officially accredited in both the USA and France.

An international business and management school, the American Business School of Paris assists students in their career projects in France, the United States and, more generally, abroad thanks to bilingual programs and an interactive education.

Convinced of the importance of introducing its students to the world and other cultures, the American Business School of Paris is thrilled to welcome students from over 80 countries to the IGS Group campus in Paris. This multiculturalism is the basis for developing learning processes and interpersonal skills necessary for careers in transnational firms. Educated on the issues facing international businesses and management today, the school’s alumni are already present across the globe in more than forty countries.

•          New logo

Consequently, the American Business School of Paris’s new logo is going to strengthen the school’s positioning as an unparalleled establishment, with dual origins and international ambitions.

The colors blue, red and white, as well as the stars and the Eiffel Tower are there to remind people of the school’s origins and strengthen the school’s dual identity. In addition, the globe underlines its cross-border ambitions and intentions: educate international managers who will flourish around the world.


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